YouTube has announced the launch of YouTube Charts in India, which will include India-specific trending music lists, as well as top songs, artists, and music videos, all at one place on YouTube.com/charts, the company said on Monday.
YouTube Charts is now available in over 56 countries alongside the global chart.
“It’s stunning to watch Indian artists flex their creative muscle around the world, constantly taking top spots in our global music charts. We want to do even more for the music industry here. We’ve heard loud and clear from Indian artists, labels, and fans that they want a single source of truth to see what’s hot and popular in the world of music,” Lyor Cohen, global head of music at YouTube, said.
Over the last year, many Indian artists including Guru Randhawa, Badshah, Arijit Singh and Neha Kakkar have each reached the YouTube music country charts in the United Kingdom, Australia, New Zealand and Canada, along with the global chart.
“Indian artists have truly gone global. Week to week in 2019, on average 20% of the entries on the global top songs chart have featured Indian artists. Their popularity outside India, is a testimony of YouTube’s massive global reach, and the opportunities it offers to artists,” Pawan Agarwal, head of music partnerships, YouTube and Google Play, India and South Asia, said.
This week, Ranu Maria Mondal’s song ‘Teri Meri Kahani’ for Himesh Reshammiya’s upcoming film is topping the global charts on YouTube.com/charts, with over 138 million views and counting. Ranu comes from a humble background and recently became a global sensation for her singing video, the company said.
With more than 2 billion global users and 265 million users every month in India, YouTube charts is the go-to destination to see what’s popular, what’s rising and trending both locally in India and globally. The YouTube charts include:
Trending: What’s new and hot in music right now
The trending chart is updated multiple times a day to provide a unique, real time view of the new music fans are enjoying. It is YouTube’s first dedicated external signal of the most viewed new music on the platform, providing an instant snapshot of what is driving music culture, based on the total organic views.
Top Songs: The most played songs on YouTube
The top songs chart highlights the number of organic views of a song on YouTube. Calculated by combining all official versions of a song (including the official music video, official song used in user generated content and lyric videos), the top songs chart reflects how users are consuming music on the platform and the multiple ways artists are using YouTube to share their music. The Top Songs chart is updated weekly on Monday at 12.30 IST.
Top Artists: The biggest artists on YouTube
The top artists chart highlights the most popular artists on YouTube, based on the total organic views of their entire discography: official music videos, official song used in user generated content, lyric videos, and more. The top artists chart is updated weekly on Monday at 12:30 am IST.
Top Music Videos: The most viewed music videos
The top music videos chart is about the music video experience on YouTube, highlighting the most viewed official music videos on the platform. Top Videos is updated weekly on Monday at 12:30 am IST based on the total organic views.
YouTube Charts are also available within YouTube Music, including Top 100 most played songs and Top 100 music videos globally and locally and top 30 trending chart. this week, the India chart is topped by Arijit Singh’s Pachtaoge, followed by Psycho Saiyaan and Jass Manak’s Lehanga.