Company has raised Rs 71 lakh from Times Internet and Rs 14.3 crore from Alibaba
Vidooly Media Tech has raised Rs 15.08 crore as part of Series C funding from Times Internet and Alibaba (Netherlands) BV, according to regulatory filings fetched by business intelligence platform, Paper.vc. While the company has raised Rs 71 lakh from Times Internet, Alibaba has put in Rs 14.3 crore.
An email sent to Subrat Kar, co-founder and CEO, Vidooly, remained unanswered till the time of publishing this story.
In September last year, Vidooly entered the $100 billion online gaming and e-Sports market with its new product offering called – eSports Analytics. The new offering has been created to provide market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms and e-sports organisers.
In the initial phase, Vidooly launched the product across 150 million users on Amazon’s Twitch and Microsoft’s Mixer. Currently Vidooly tracks over 1,00,000 Twitch accounts and 50,000 Mixer accounts that collectively generate over five billion monthly views.
Prior to this in May 2017, the Noida-based video intelligence platform had raised about $1.4 million as Series A funding from Times Internet and Gujarat Venture Finance Ltd (GVFL ). At the time the company had said that the funds would be used to expand business in India as well as in the international market including the US, Europe, and Asia.
Vidooly was accelerated at Times Internet’s TLabs in November 2014.