Thomas Cook (India) has launched a Ghar Jao Vote Karo campaign ahead of the upcoming general elections which will reward travellers with discounts on their home flights pre-election, as well as holiday discounts post elections.
According to the Election Commission, merely 540 million Indian voters or 66.4% of those eligible cast their vote in the 2014 general elections. A key challenge attributed to the low turnout was the migrating Indian population, moving from Tier II and III cities into larger urban towns and metros.
Thomas Cook India said its Ghar Jao Vote Karo campaign will extend from March 26 to May 19, 2019, to encourage Indians to exercise their right to vote by flying back to their respective hometowns- where they have been registered as voters. As part of the campaign, the pre-election offer includes a discount of Rs. 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is May 19, 2019 to coincide with the last date of polling.
Voting in many states coincides with the summer vacation season. Thomas Cook India said it will offer a special post-voting holiday discount- across both its domestic and international group tours (Rs 3000 off on its domestic group tours or Rs. 5000 off on its international group tours, per family). Offers can be availed by customers after displaying their inked finger at any of Thomas Cook’s retail outlets pan India. The post-voting holiday offer is valid up to July 19, 2019.
Abraham Alapatt, president and group head – marketing, service quality, value added services and innovation said, “At Thomas Cook India, we are keen to do our part by motivating consumers to cast their vote in their hometowns and this formed the genesis of our Ghar Jao Vote Karo campaign. Via our Ghar Jao Vote Karo campaign, we look forward to engineering a new wave of proactive social consciousness across metros as well as Tier II and III regions of the country.”