Tech offering is the futures -Tribe Communications launches their marketing technology venture called ‘The Tech Company’ to enhance their technology offering.

In a bid to enhance the technology offering to its clients, marketing services company, Tribe Communications has recently launched their marketing technology venture called ‘The Tech Company.’ The Tech Company will develop several IP platforms to bridge offline customer experience with the digital and online world. Apart from being an independent agency, Tribes also has a JV with DDB Mudra in which it is the majority stakeholder. The JV operates under two brands namely Ignitemudra & The Max.

Praveen Rao will head The Tech Company. He comes with more than two decades of diverse experience in integrated marketing, campaign management and sales. He has worked with brands like D&B, Microsoft and The Times of India Group and has created multi-million-dollar marketing services business from scratch during his nine years stint with Arvato Bertelsmann. “With over a decade and a half spent in the data driven marketing world, I am excited to steer this venture that will resolve the last mile digital connects for all the offline customer touch points on a real time basis” Rao said.

Speaking about the same, Gour Gupta, managing director, Tribes Communication said, “I am extremely delighted to share that Tribes as a combined entity has a top-line in excess of $50 million and we’re getting future-ready. Today the return on experience i.e. ROX is the new ROI, which the industry needs. Our foray with ‘The Tech Company’ is intuitive, timely and much needed. In Praveen, we have an extremely capable and competent leader who will integrate MarTech across all Tribes companies and units. I wish him all the best.”

While brands deploy multiple offline customer experience campaigns using on-ground activation, retail conversations and field sales interactions, but with limited impact and unclear ROI, The Tech Company’s platforms will port contextual and intuitive customer information gathered through offline campaigns, on a real time basis to the brand’s ad platforms and digital front-ends, enabling actionable insights for the brands. Tribes as a combined entity has a portfolio of Blue Chip clients such as Puma, ITC, Nokia, Wonder Cement, Nissan, HMSI, Nerolac, Google, Facebook, Western Union, One Plus, Marico, Exxon Mobil, to name a few.

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