Tag Archives: vernacular

Brands going vernacular for Bharat users.

A growing number of startups are adopting a new motto that’s rooted in the vernacular — ‘Going local’. Incorporating regional languages into their apps and platforms is helping them drive adoption and expand their customer base. Unicorns such as Byju’s, Policybazaar, InMobi, Zomato, and Oyo now support anywhere between two and 12 regional languages Providing […]