Tag Archives: Twitter

The dos and don’ts of marketing on twitter.

Even as brands may take to social media platforms such as Twitter to talk to consumers, there are dos and don’ts that need to be followed to create an impact of campaign, otherwise it is just a futile effort. “There are six pillars around which brands need to weave their story, to be able to […]

‘No Tweet is too small when #WeTweet together’ reflects the power of collectivity.

Building on the success of the top social campaigns on its platform, Twitter has launched its first consumer marketing campaign to speaks directly to young Indians reminding them of their aspirational power to make the world a better place for everyone. The campaign commercial is set around a group of young Indians as they trace the […]

Twitter records 45.6 mn tweets as India polls begin

Publicis Groupe agreed to buy digital marketing firm Epsilon from Alliance Data Systems for $4.4 billion in cash, propelling the French advertising group further beyond a weakening conventional ad business in its biggest takeover yet. Epsilon’s services span loyalty programmes to email marketing and its Conversant unit collects consumer data including transactions, location and web […]