Tag Archives: Twitter record

The dos and don’ts of marketing on twitter.

Even as brands may take to social media platforms such as Twitter to talk to consumers, there are dos and don’ts that need to be followed to create an impact of campaign, otherwise it is just a futile effort. “There are six pillars around which brands need to weave their story, to be able to […]

Twitter records 45.6 mn tweets as India polls begin

Twitter recorded 45.6 million tweets on its platform during a one-month period in the run-up to the polls, registering 1.2 million tweets on the first day of voting on Thursday. Polling was done for 91 seats in 18 states and two union territories on Thursday. Prime Minister Modi (@narendramodi) emerged as the most mentioned figure during […]