Tag Archives: #thums up

Brands need to offer unique experiences to increase sales.

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in their minds for longer periods […]

Thums up looks to transcend Indian boundaries to enter other South West Asian markets this summer.

Continuing with the same ‘toofani’ image, home-grown cola brand, Thums Up Charged has released a new summer campaign featuring Ranveer Singh, Mahesh Babu and Diva Dhawan that takes its #TakeCharge series to the next level. Shrenik Dasani, vice president – sparkling category, Coca-Cola India and South West Asia told ETBE that broader objective of the campaign is to support Thums […]

Lowe Lintas bags the creative mandate for Thums Up

Thums Up – appointed Lowe Lintas to handle their creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India. Exhilarated about the win, Naveen Gaur, Deputy CEO, Lowe Lintas, said “We are thrilled to have won Thums Up, the iconic Cola brand of the country! Lowe Lintas is known for creating and nurturing leader […]