Tag Archives: storytelling

Brands evolving from storytelling to storyliving.

In an arena where brands and marketers have forever emphasized on the importance of storytelling, ‘storyliving’ is touted to be the next most important phase in the life of a brand. Under ‘storyliving’ consumers experience brand narrative, Younghee Lee, global chief marketing officer, Samsung and Susan Buckner Rose, product marketing director, Instagram, said. The duo spoke on the topic, […]