The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]
Tag Archives: social media
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Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.
08
Jan
Jan
“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]
31
Dec
Dec
Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study. The survey by KPMG revealed that 47 per cent Indian consumers remain loyal to a favourite brand even after a bad experience. “The study in India revealed that when a consumer is loyal to a […]
01
Oct
Oct
Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]
07
Sep
Sep
Native advertising is a great way to break the clutter by camouflaging curated content so that it doesn’t seem like an ad which is very assertive. It is a great tactic to provide consumers with effective ads. Players like Taboola are pioneers in conceptualizing intriguing native advertising. We take a look at brands that have […]
04
Sep
Sep
For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in their minds for longer periods […]
17
Aug
Aug
Eid al-Adha was celebrated in the Kashmir Valley as thousands offered prayers at local mosques amid curfew-like restrictions. Bigger mosques like Jama Masjid and Hazratbal were not open for prayers as concerns over fake news and rumour mongering on social mediahad officials on the edge. Further, the Centre on Monday wrote to Twitter asking it to take down as many as eight […]
02
Aug
Aug
The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]
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Understanding the purchase journey and triggers of shoppers is key to winning over the new Indian shopper
31
Jul
Jul
The consumer decision journey has evolved from the early days of brand building. Today, most purchase journeys in consumer durable and computing devices category begin when customers want to upgrade their existing product or buy an additional unit, not as a replacement. The purchase journey is becoming more complex with multiple action points under four […]
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Policymakers around the world as well as in India are looking into making fairer rules for online advertisement.
30
Jul
Jul
Last month, a study by Virginia-headquartered industry association for newspapers, the News Media Alliance, estimated that Google may have earned approximately $4.7 billion in 2018 in search advertising revenue through links to news content. That number was significant. It brought into sharper focus questions on internet giants’ business practices, not just in the US and Europe, but […]