Tag Archives: social media

Renaming a brand can change the game.

What do Google, Best Buy, Nike, Netflix, Accenture, and Apple Inc. have in common? The answer: All these companies had a different name when they were founded. Google’s earliest name was BackRub. Sound of Music became Best Buy. Blue Ribbon Sports was rechristened as Nike. Accenture was called Arthur Andersen. Apple Inc. was Apple Computers. It is, in […]

2020 brings similar challenges for brands as picking the right education path does for students

We are through the second month(almost), and a lot of us have bid goodbye to our resolutions. While we still look forward to 2020 being better than it has been and a completely new decade, I can’t help but think about the phone call I had with my niece who is 16. Seeking career guidance […]

Marketers should be looking at the brand-building potential across both display and search ads.

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median […]

A meme is an innovative medium to reach mass.

MEME CAN HELP YOU REACH MASS

Influencer marketing company Buzzoka has forayed into meme marketing as part of its continued to efforts in establishing newer ways to reach the last mile audience. A product of the social media age, a meme is an innovative medium to reach the digitally and socially savvy audience and is becoming popular with millennials which constitute a major chunk of the digital landscape. Memes are […]

The emergence of OTT platforms has disrupted the entertainment sector.

An over-the-top (OTT) media service refers to a streaming media service offered directly to viewers via the internet bypassing cable, broadcast, and satellite television platforms that traditionally act as a distributor of such content. The emergence of OTT platforms has disrupted the entertainment sector. It is being propelled by the rise in the standard of […]

Advertising spends on Mobile devices is expected to grow by 41% in 2020.

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT […]

Best advertising moments of 2019.

The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]

Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.

“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]

Know your customer to earn customer loyalty.

Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study. The survey by KPMG revealed that 47 per cent Indian consumers remain loyal to a favourite brand even after a bad experience. “The study in India revealed that when a consumer is loyal to a […]

Is it fair to target digital job ads based on gender and age?

Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]