Tag Archives: purposeful marketing

Marketers weigh in on the problem with “purposeful marketing” today.

Raja Rajamannar, chief marketing and communications officer and president, healthcare business forMastercard, in an exclusively chat with Brand Equity’s Amit Bapna said “purpose is not just about going green or giving to charity” “The way in which consumers perceive and interact with brands has greatly changed in the last few years. We are in the […]