We are through the second month(almost), and a lot of us have bid goodbye to our resolutions. While we still look forward to 2020 being better than it has been and a completely new decade, I can’t help but think about the phone call I had with my niece who is 16. Seeking career guidance […]
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Understanding the purchase journey and triggers of shoppers is key to winning over the new Indian shopper
31
Jul
Jul
The consumer decision journey has evolved from the early days of brand building. Today, most purchase journeys in consumer durable and computing devices category begin when customers want to upgrade their existing product or buy an additional unit, not as a replacement. The purchase journey is becoming more complex with multiple action points under four […]
28
Mar
Mar
Lifestyle and apparel brand Fabindia, has tied up with Star Sports as the official styling partner for men’s wear, for the forthcoming Indian Premier League (IPL). With this male anchor of the show called Cricket Live, will be dressed in company’s western wear. Cricket Live is a show which will be aired before every T20 […]