Tag Archives: #Pepperfrymarketing #marketing

Understanding the purchase journey and triggers of shoppers is key to winning over the new Indian shopper

The consumer decision journey has evolved from the early days of brand building. Today, most purchase journeys in consumer durable and computing devices category begin when customers want to upgrade their existing product or buy an additional unit, not as a replacement. The purchase journey is becoming more complex with multiple action points under four […]

Fabindia set to give a push to its Men’s Western Wear this IPL season


Lifestyle and apparel brand Fabindia, has tied up with Star Sports as the official styling partner for men’s wear, for the forthcoming Indian Premier League (IPL). With this male anchor of the show called Cricket Live, will be dressed in company’s western wear. Cricket Live is a show which will be aired before every T20 […]