Tag Archives: Nike

We get about 80,000 downloads a day and we have had about 265 million downloads of our fitness apps. – Under Armour quietly building a religion of their own.

At the time of starting a sportswear business in 1996 from his grandmother’s basement in Washington DC, never would have Kevin Plank imagined that his start-up would one day challenge iconic brands like Nike and Adidas. In the next few years, not only did Plank’s underdog brand, Under Armour, go on to become a solid sportswear franchise but also ended […]