Tag Archives: Mindshare

India’s first AI and ML lead interactive marketing campaign sees more than 7.2 million hits in less than a week.

Mindshare, a full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua- a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time. Building on the brand’s tagline of […]