Tag Archives: Marketing

Advertising spends on Mobile devices is expected to grow by 41% in 2020.

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT […]

Facebook, has announced it will build its own operating system.

Facebook, which has a poor privacy record, has announced it will build its own operating system (OS) from scratch that will power its hardware — mainly augmented reality (AR) and virtual reality (VR) headsets like Oculus and video calling devices like Portal that currently runs Google’s Android OS. By moving to its own OS, Facebook could […]

Mobile advertisements are influencing buyers decisions in India.

Mobile advertising in India has been making major inroads in the past couple of years and 70% of mobile phone users agree that they were influenced in their buying decisions after seeing a video or a text ad, according to a survey. The survey by MoMAGIC invested platform mChamp on Mobile Advertising Trends in India was conducted for over a period of […]

key takeaways from India’s first online to offline attribution playbook developed together with analytics specialist lifesight

Understanding touchpoints that can influence a purchase is a necessary but challenging exercise. The complexity arises due to multiple factors, but largely due to the fact that consumers keep switching between touchpoints that are online and offline. For a marketer, it is critical to identify factors that influence brand and business outcomes across marketing touchpoints and prioritize advertising spends […]

Industry’s changing directions, transformation of an ad ecosystem to a marketing ecosystem

In, on and around the Palais des Festivals in Cannes this year, expensive space has been occupied by companies like AccentureInteractive, IBM, Deloitte, Nielsen and Verizon Media (owners of brands like yahoo and AOL). It was clear who won the battle of the billboards, as creative agency chiefs found shade under these giant hoardings. Deloitte sort of […]

Bangalore leads followed by Mumbai, Hyderabad, Chennai and Delhi in the 18.2 % jump in daily food orders during IPL season.

Indian food-tech players, including Zomato and Swiggy, are currently batting on a good wicket on the back of the ongoing Indian Premier League (IPL). The average number of daily orders on food-tech platforms has jumped by 18.2% till now from pre-IPL days due to numerous consumption occasions created by the league, revealed data from RedSeer Consulting. The 50-day league […]