Tag Archives: Machine Learning

Loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.


First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on a new meaning, driven by the data revolution and how ‘we’ in the loyalty and […]

India’s first AI and ML lead interactive marketing campaign sees more than 7.2 million hits in less than a week.

Mindshare, a full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua- a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time. Building on the brand’s tagline of […]