Tag Archives: ipl

ATL 414 million IPL 2019 Mid season viewership surpasses last season’s total viewership.

Within just four weeks of the tournament, Vivo IPL has seen 411 million viewers tuning in, according to Star India data. This is close to the total tournament reach of last year, which stood at 414 million. With women and kids accounting for 52% of the tournament’s viewership this season, IPL 2019 continues to be the most popular across all viewer sets. Compared to last year, […]

Bangalore leads followed by Mumbai, Hyderabad, Chennai and Delhi in the 18.2 % jump in daily food orders during IPL season.

Indian food-tech players, including Zomato and Swiggy, are currently batting on a good wicket on the back of the ongoing Indian Premier League (IPL). The average number of daily orders on food-tech platforms has jumped by 18.2% till now from pre-IPL days due to numerous consumption occasions created by the league, revealed data from RedSeer Consulting. The 50-day league […]

With Rs. 10 Cr “Subway Baby” Saint Gobain sets its eyes on Rs 8,000 cr worth Indian glass market.

After over a decade, glass-manufacturer- Saint Gobain has released its ad campaign, ‘Subway Baby’. The brand has in vested about Rs 10 crore in the new campaign, Unnikrishnan AR, director-sales and marketing, Saint-Gobain India Glass Business, told ETBE. “70% of the ads are being aired on television while 20% is being spent on digital and […]

Hotstar claims a reach of 267 million viewers in 3 weeks of IPL

Hotstar, the video streaming platform owned by Disney, has registered a record viewership of 267 million in the first three weeks of the ongoing 12th season of the Indian Premier League (IPL). Incidentally, the viewership of entire season last year was 202 million on Hotstar. Hotstar also said that it has set a global live […]

IPL 2019 set to make almost a double wave of the 2017 season. -Mis Season report by Wavemaker MESH

IPL 2019 has already created more buzz than the entire IPL 2017 season, says a mid-season report compiled by Wavemaker MESH – real-time marketing command centre. While the buzz during the event increased whenever Chennai Super Kings (CSK) took on Royal Challengers Bangalore (RCB), CSK has emerged as buzziest Team this IPL season. The team […]

Kansai Nerolac strengthens cricketing association with three T20 franchisees this season

Kansai Nerolac Paints Ltd. (KNPL) announced its association with Rajasthan Royals (RR) & Royal Challengers Bangalore (RCB) while continuing its association Sunrisers Hyderabad (SRH). Would witness Nerolac on the leading side of the helmet & cap of these T20 franchisees. Nerolac has been associated with cricket leagues and championships for a long time and has […]

Dream11 has became the ‘Official Partner’ of the IPL for the next 4-years starting with 2019 IPL.

India’s leading fantasy gaming company Dream11 has signed up seven cricket stars and partnered with seven Indian Premier League(IPL) franchise this season as part of its multi-channel marketing campaign. For in-stadium fan engagement in every IPL match, Dream11 has created an in-match quiz for fans called the “Dream11 Game Changing Quiz”. The winner along with a friend gets to enjoy […]