Tag Archives: influencers

Influencers: New trend of advertisement on social media

Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of content creators and proliferation of new platforms like TikTok and ShareChat — and could as much as double this year, advertisers and marketers said. Some even expect TikTok, owned by China’s ByteDance, to overtake Instagram in terms of ad spends on influencers by next year. “Influencer spends could go […]