Tag Archives: Influencer campaigns

Influencer campaigns to create awareness, manage reputation and influence the new audience.

Ambit of influencer marketing is growing positively. According to India Influence Report 2019 by Zefmo Media, about 65% marketers and strategists shared that influencer marketing helped in increasing (brand) awareness and recall; 50% of the respondents also agreed that it is effective in managing (brand) reputation and sentiments while 47% feel it is effective in reaching out and […]