Tag Archives: India

Mobile advertisements are influencing buyers decisions in India.

Mobile advertising in India has been making major inroads in the past couple of years and 70% of mobile phone users agree that they were influenced in their buying decisions after seeing a video or a text ad, according to a survey. The survey by MoMAGIC invested platform mChamp on Mobile Advertising Trends in India was conducted for over a period of […]

Putting human insights at the core of their solutions wins for the OMD media duties for 91springboard.

OMD India on Thursday announced that the agency has won media duties for 91springboard, the co-working space brand. The account was won post a multi-agency pitch. 91springboard will now work closely with OMD India on achieving its business objectives of expanding capacity in the next three years and driving further expansion across India. Ali Mirza, chief marketing officer at 91springboard said, “In a world where […]

India accounted for around 9% to world’s digital ad frauds in 2018, which is $1.63 billion.

While the digital ecosystem is booming at a dramatic rate, so are ad frauds. The fraudsters target advertisers to receive higher amount of money from them.The ecosystem is aware about this serious bleeding but is not doing enough to stop it. According to a market research firm TechARC, India accounted for around 9% to world’s digital […]