Tag Archives: India

Putting human insights at the core of their solutions wins for the OMD media duties for 91springboard.

OMD India on Thursday announced that the agency has won media duties for 91springboard, the co-working space brand. The account was won post a multi-agency pitch. 91springboard will now work closely with OMD India on achieving its business objectives of expanding capacity in the next three years and driving further expansion across India. Ali Mirza, chief marketing officer at 91springboard said, “In a world where […]

India accounted for around 9% to world’s digital ad frauds in 2018, which is $1.63 billion.

While the digital ecosystem is booming at a dramatic rate, so are ad frauds. The fraudsters target advertisers to receive higher amount of money from them.The ecosystem is aware about this serious bleeding but is not doing enough to stop it. According to a market research firm TechARC, India accounted for around 9% to world’s digital […]