Tag Archives: #Google

FMCG firms are launching a range of detergents targeting the millennials.

The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]

key takeaways from India’s first online to offline attribution playbook developed together with analytics specialist lifesight

Understanding touchpoints that can influence a purchase is a necessary but challenging exercise. The complexity arises due to multiple factors, but largely due to the fact that consumers keep switching between touchpoints that are online and offline. For a marketer, it is critical to identify factors that influence brand and business outcomes across marketing touchpoints and prioritize advertising spends […]

YouTube is bringing a new education feature with dedicated landing pages for educational videos.

Targeting teenagers, Google-owned content sharing app YouTube is bringing a new education feature called Learning Playlists with dedicated landing pages for educational videos on topics like math, science, music and language, free from algorithmic recommendations. The free-from-recommendations Playlists would have organisational features like chapters around key concepts, ordered from beginner to advanced lessons to help viewers’ focus on their lessons […]

Great companies don’t sell. They brand.

When was the last time you received an advertisement to buy an apple product? Apple is more than iPhone & Mac. Nescafe is more than coffee. Nike is more than its shoes. Coca-Cola is more than just a soda. It’s all about creating experiences and feelings for them. Now, that’s branding. In your marketing efforts to convert or create an experience, the […]

Mobile internet and smartphones have revolutionised the delivery of news and destroyed the business models of many news organisations.

News organisations are being challenged by technology giants and unsettled by a broader lack of trust but they have a much deeper problem: most people don’t want to pay for online news, the Reuters Institute found. Swiftly accelerating mobile internet and smartphones have revolutionised the delivery of news and destroyed the business models of many news […]

‘No Tweet is too small when #WeTweet together’ reflects the power of collectivity.

Building on the success of the top social campaigns on its platform, Twitter has launched its first consumer marketing campaign to speaks directly to young Indians reminding them of their aspirational power to make the world a better place for everyone. The campaign commercial is set around a group of young Indians as they trace the […]

‘No to repetations’, Google Search has announced site diversity change.

If you have ever experienced search results loaded with content from the same site, Google has finally heard you. Google Search has announced site diversity change, which means you usually won’t see more than two listings from the same website in the top results, the company wrote in a tweet. However, if Google’s search algorithm considers results relevant to your search […]

Youngsters are seeing the ill effects of using social media – addictive and productivity killers

A small but growing number of youngsters are deleting their social media accounts and shying away from installing these apps on their smartphones, even as India emerges as the largest open internet market in the world. Indians downloaded about 4.8 billion applications in the first quarter of 2019, more than any other country in the world, according […]

Another beverage foray by Second Nature, in Delhi, Bangalore and Hyderabad

Second Nature is all set to go to Delhi, Bangalore and Hyderabad. A homegrown fruit and vegetable brand from Freshtrop Ltd., is all set to grow in the next few months. The brand has already a presence in Pune, Nashik and Mumbai. Incepted in 2018 in the cold-extracted juice segment, according to the company, this move reflects the robust […]

Amazon.com Inc is developing a voice-activated wearable device to recognize human emotions.

Amazon.com Inc is developing a voice-activated wearable device that can recognise human emotions. The wrist-worn gadget is described as a health and wellness product in internal documents reviewed by Bloomberg. It’s a collaboration between Lab126, the hardware development group behind Amazon’s Fire phone and Echo smart speaker, and the Alexa voice software team. Designed to work with a […]