Tag Archives: #Google

Best advertising moments of 2019.

The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]

Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.

“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]

FMCG firms are launching a range of detergents targeting the millennials.

The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]

key takeaways from India’s first online to offline attribution playbook developed together with analytics specialist lifesight

Understanding touchpoints that can influence a purchase is a necessary but challenging exercise. The complexity arises due to multiple factors, but largely due to the fact that consumers keep switching between touchpoints that are online and offline. For a marketer, it is critical to identify factors that influence brand and business outcomes across marketing touchpoints and prioritize advertising spends […]

YouTube is bringing a new education feature with dedicated landing pages for educational videos.

Targeting teenagers, Google-owned content sharing app YouTube is bringing a new education feature called Learning Playlists with dedicated landing pages for educational videos on topics like math, science, music and language, free from algorithmic recommendations. The free-from-recommendations Playlists would have organisational features like chapters around key concepts, ordered from beginner to advanced lessons to help viewers’ focus on their lessons […]

Great companies don’t sell. They brand.

When was the last time you received an advertisement to buy an apple product? Apple is more than iPhone & Mac. Nescafe is more than coffee. Nike is more than its shoes. Coca-Cola is more than just a soda. It’s all about creating experiences and feelings for them. Now, that’s branding. In your marketing efforts to convert or create an experience, the […]

Mobile internet and smartphones have revolutionised the delivery of news and destroyed the business models of many news organisations.

News organisations are being challenged by technology giants and unsettled by a broader lack of trust but they have a much deeper problem: most people don’t want to pay for online news, the Reuters Institute found. Swiftly accelerating mobile internet and smartphones have revolutionised the delivery of news and destroyed the business models of many news […]

‘No Tweet is too small when #WeTweet together’ reflects the power of collectivity.

Building on the success of the top social campaigns on its platform, Twitter has launched its first consumer marketing campaign to speaks directly to young Indians reminding them of their aspirational power to make the world a better place for everyone. The campaign commercial is set around a group of young Indians as they trace the […]

‘No to repetations’, Google Search has announced site diversity change.

If you have ever experienced search results loaded with content from the same site, Google has finally heard you. Google Search has announced site diversity change, which means you usually won’t see more than two listings from the same website in the top results, the company wrote in a tweet. However, if Google’s search algorithm considers results relevant to your search […]

Youngsters are seeing the ill effects of using social media – addictive and productivity killers

A small but growing number of youngsters are deleting their social media accounts and shying away from installing these apps on their smartphones, even as India emerges as the largest open internet market in the world. Indians downloaded about 4.8 billion applications in the first quarter of 2019, more than any other country in the world, according […]