Tag Archives: #DigitalMedia

2020 brings similar challenges for brands as picking the right education path does for students

We are through the second month(almost), and a lot of us have bid goodbye to our resolutions. While we still look forward to 2020 being better than it has been and a completely new decade, I can’t help but think about the phone call I had with my niece who is 16. Seeking career guidance […]

Music has a powerful effect on our moods and produces corresponding changes in our behaviour.

Music has the power to make us feel differently! For instance, while exercising, loud and fast beats distract people from pain and elevate mood. When listening to music, people run farther, bike longer, and swim faster than usual often without realizing it. Music can even be used to create the required atmosphere in a particular […]

A meme is an innovative medium to reach mass.

MEME CAN HELP YOU REACH MASS

Influencer marketing company Buzzoka has forayed into meme marketing as part of its continued to efforts in establishing newer ways to reach the last mile audience. A product of the social media age, a meme is an innovative medium to reach the digitally and socially savvy audience and is becoming popular with millennials which constitute a major chunk of the digital landscape. Memes are […]

The emergence of OTT platforms has disrupted the entertainment sector.

An over-the-top (OTT) media service refers to a streaming media service offered directly to viewers via the internet bypassing cable, broadcast, and satellite television platforms that traditionally act as a distributor of such content. The emergence of OTT platforms has disrupted the entertainment sector. It is being propelled by the rise in the standard of […]

How do you see your consumer community?

If I got a thousand rupees for every time I heard a brand manager say “We already have a big community of consumers,” I would be a billionaire vacationing in Hawaii. But when a Marketer says ‘I have a Community of 10 lac consumers’, what they actually mean is… “We have captured 10 lac mobile/email addresses […]

Advertising spends on Mobile devices is expected to grow by 41% in 2020.

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT […]

Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.

“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]

Facebook, has announced it will build its own operating system.

Facebook, which has a poor privacy record, has announced it will build its own operating system (OS) from scratch that will power its hardware — mainly augmented reality (AR) and virtual reality (VR) headsets like Oculus and video calling devices like Portal that currently runs Google’s Android OS. By moving to its own OS, Facebook could […]

Is it fair to target digital job ads based on gender and age?

Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]

How an agency can conceptualise effective native advertising?

Native advertising is a great way to break the clutter by camouflaging curated content so that it doesn’t seem like an ad which is very assertive. It is a great tactic to provide consumers with effective ads. Players like Taboola are pioneers in conceptualizing intriguing native advertising. We take a look at brands that have […]