Tag Archives: Digital Media

#JCBKiKhudai played well by Dinneout

Social media is an interesting place, it takes minutes to trend a meme or a hashtag. The recent hashtag that has taken over the internet is #JCBKiKhudai. While some are still wondering why this hashtag started trending, Dineout has stated the real reason behind the trending of this unique hashtag. Dineout shared a post around #JCBKiKhudai […]

Another beverage foray by Second Nature, in Delhi, Bangalore and Hyderabad

Second Nature is all set to go to Delhi, Bangalore and Hyderabad. A homegrown fruit and vegetable brand from Freshtrop Ltd., is all set to grow in the next few months. The brand has already a presence in Pune, Nashik and Mumbai. Incepted in 2018 in the cold-extracted juice segment, according to the company, this move reflects the robust […]

Amazon.com Inc is developing a voice-activated wearable device to recognize human emotions.

Amazon.com Inc is developing a voice-activated wearable device that can recognise human emotions. The wrist-worn gadget is described as a health and wellness product in internal documents reviewed by Bloomberg. It’s a collaboration between Lab126, the hardware development group behind Amazon’s Fire phone and Echo smart speaker, and the Alexa voice software team. Designed to work with a […]

Worldwide brands on board with ajio

Just weeks after pulling out all international labels that it sells in India from online marketplaces of Flipkart and Amazon, Reliance Retail is adding more international brands on its own e-commerce portal Ajio.com under a bridge-to-luxury category called Ajio Gold, two people familiar with the development said. “Eventually all bridge-to-luxury brands sold by Reliance Brands will be hosted by Ajio […]

‘Aayega to Modi Hi!’, exhibits essentials for marketing and communications handbook

‘Aayega to Modi Hi!’ This statement became viciously viral and trended as one of the most successful punch lines that any advertising copywriter could have created. It was far superior to the multiple slogans that dominated Narendra Modi’s advertising onslaught during the just concluded elections, including ‘#Main Bhi Chowkidar’, ‘#Kahathakinahin’. Ayega to Modi He, best describes the single […]

Justin Bieber partnering with YouTube for a “top secret” project which is set to debut next year.

Los Angeles, Pop singer Justin Bieber has partnered with video streaming website YouTube for a “top secret” project which is set to debut next year. The details about the yet-to-be-titled project have been under wraps. The YouTube project will be somewhat of a homecoming for Bieber because the streaming video site is where he got his start, reports […]

While Linkedin gets about 10% of its overall members from India, they contribute less than 2% to its global revenue of $2.3 billion.

Professional social networking site LinkedIn’s advertisements on television have gone up by two-and-a-half times between January and April 20 this year compared to the same period last year, TAM Media research said, at a time when lack of jobs has become a top election issue during the ongoing general elections. While the online networking site […]

Facebook banks on machine learning and AI to drive the next level of growth

Awaiting a great kick off to the summer, we arrived in the Bay area a day before the event. The cool morning air zapped the jet lag right out and we were brimming with excitement for F8 2019. Given how Facebook has been amidst privacy controversies over the past year, everyone at the McEnery Centre in San Jose knew that privacy […]

Thums up looks to transcend Indian boundaries to enter other South West Asian markets this summer.

Continuing with the same ‘toofani’ image, home-grown cola brand, Thums Up Charged has released a new summer campaign featuring Ranveer Singh, Mahesh Babu and Diva Dhawan that takes its #TakeCharge series to the next level. Shrenik Dasani, vice president – sparkling category, Coca-Cola India and South West Asia told ETBE that broader objective of the campaign is to support Thums […]

Facebook telling advertisers to spend even more with the company or trust the company to handle their budgets.

Facebook is pivoting to privacy, and rather than leaning away from advertising, it’s telling advertisers they should spend even more with the company or trust the company to handle their budgets. Advertisers have already been running campaigns across Facebook and Instagram. At Facebook’s annual F8 developer conference, the message from executives is they’ll have to add Messenger […]