Tag Archives: Digital Media

Advertising spends on Mobile devices is expected to grow by 41% in 2020.

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT […]

Best advertising moments of 2019.

The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]

Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.

“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]

Know your customer to earn customer loyalty.

Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study. The survey by KPMG revealed that 47 per cent Indian consumers remain loyal to a favourite brand even after a bad experience. “The study in India revealed that when a consumer is loyal to a […]

Is it fair to target digital job ads based on gender and age?

Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]

How an agency can conceptualise effective native advertising?

Native advertising is a great way to break the clutter by camouflaging curated content so that it doesn’t seem like an ad which is very assertive. It is a great tactic to provide consumers with effective ads. Players like Taboola are pioneers in conceptualizing intriguing native advertising. We take a look at brands that have […]

Brands need to offer unique experiences to increase sales.

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in their minds for longer periods […]

Twitter has been asked to take down handles spreading fake news about Kashmir.

Eid al-Adha was celebrated in the Kashmir Valley as thousands offered prayers at local mosques amid curfew-like restrictions. Bigger mosques like Jama Masjid and Hazratbal were not open for prayers as concerns over fake news and rumour mongering on social mediahad officials on the edge. Further, the Centre on Monday wrote to Twitter asking it to take down as many as eight […]

FMCG firms are launching a range of detergents targeting the millennials.

The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]

Policymakers around the world as well as in India are looking into making fairer rules for online advertisement.

Last month, a study by Virginia-headquartered industry association for newspapers, the News Media Alliance, estimated that Google may have earned approximately $4.7 billion in 2018 in search advertising revenue through links to news content. That number was significant. It brought into sharper focus questions on internet giants’ business practices, not just in the US and Europe, but […]