Tag Archives: Digital Media

Is it fair to target digital job ads based on gender and age?

Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]

How an agency can conceptualise effective native advertising?

Native advertising is a great way to break the clutter by camouflaging curated content so that it doesn’t seem like an ad which is very assertive. It is a great tactic to provide consumers with effective ads. Players like Taboola are pioneers in conceptualizing intriguing native advertising. We take a look at brands that have […]

Brands need to offer unique experiences to increase sales.

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in their minds for longer periods […]

Twitter has been asked to take down handles spreading fake news about Kashmir.

Eid al-Adha was celebrated in the Kashmir Valley as thousands offered prayers at local mosques amid curfew-like restrictions. Bigger mosques like Jama Masjid and Hazratbal were not open for prayers as concerns over fake news and rumour mongering on social mediahad officials on the edge. Further, the Centre on Monday wrote to Twitter asking it to take down as many as eight […]

FMCG firms are launching a range of detergents targeting the millennials.

The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]

Policymakers around the world as well as in India are looking into making fairer rules for online advertisement.

Last month, a study by Virginia-headquartered industry association for newspapers, the News Media Alliance, estimated that Google may have earned approximately $4.7 billion in 2018 in search advertising revenue through links to news content. That number was significant. It brought into sharper focus questions on internet giants’ business practices, not just in the US and Europe, but […]

key takeaways from India’s first online to offline attribution playbook developed together with analytics specialist lifesight

Understanding touchpoints that can influence a purchase is a necessary but challenging exercise. The complexity arises due to multiple factors, but largely due to the fact that consumers keep switching between touchpoints that are online and offline. For a marketer, it is critical to identify factors that influence brand and business outcomes across marketing touchpoints and prioritize advertising spends […]

YouTube is bringing a new education feature with dedicated landing pages for educational videos.

Targeting teenagers, Google-owned content sharing app YouTube is bringing a new education feature called Learning Playlists with dedicated landing pages for educational videos on topics like math, science, music and language, free from algorithmic recommendations. The free-from-recommendations Playlists would have organisational features like chapters around key concepts, ordered from beginner to advanced lessons to help viewers’ focus on their lessons […]

Indian Govt. targeting students by connecting them through social media platforms to HRD Ministry.

In an alarming move, the Indian government has taken a first step towards getting extremely close to the over three crore students across colleges and universities in India. Under the pretext of creating ‘social media champions’ across every educational institute associated with HRD Ministry, the government has proposed connecting students, colleges and the ministry to […]

Mandate zero charges on digital transactions for merchants: A disappointment among the digital payments companies.

The government’s move to mandate zero charges on digital transactions for merchants has caused disappointment among the digital payments companies and could also affect onboarding of new merchants, said a note shared with the press by the Payments Council of India, the industry body for such companies. The council has also recommended that if the government […]