Tag Archives: Digital Marketing

ATL 414 million IPL 2019 Mid season viewership surpasses last season’s total viewership.

Within just four weeks of the tournament, Vivo IPL has seen 411 million viewers tuning in, according to Star India data. This is close to the total tournament reach of last year, which stood at 414 million. With women and kids accounting for 52% of the tournament’s viewership this season, IPL 2019 continues to be the most popular across all viewer sets. Compared to last year, […]

Publicis buys Epsilon for over $4 billion in digital push

Publicis Groupe agreed to buy digital marketing firm Epsilon from Alliance Data Systems for $4.4 billion in cash, propelling the French advertising group further beyond a weakening conventional ad business in its biggest takeover yet. Epsilon’s services span loyalty programmes to email marketing and its Conversant unit collects consumer data including transactions, location and web activity. The net purchase […]

OPPO awards ICC World Cup campaign mandate to ITW Playworx

OPPO on Tuesday, announced that it has awarded the mandate to ITW Playworx – an entertainment, media & communication arm of ITW Consulting Pvt Ltd. to conceptualise and execute a unique marketing campaign for ICC World Cup 2019. The campaign will be an ode to the spirit of cricket and seeks to connect with billions of diehard cricket […]

Tech offering is the futures -Tribe Communications launches their marketing technology venture called ‘The Tech Company’ to enhance their technology offering.

In a bid to enhance the technology offering to its clients, marketing services company, Tribe Communications has recently launched their marketing technology venture called ‘The Tech Company.’ The Tech Company will develop several IP platforms to bridge offline customer experience with the digital and online world. Apart from being an independent agency, Tribes also has a JV […]

India is the third largest market in terms of viewers on digital – CNN

International news network, CNN(Cable News Network) plans to strengthen its presence in India in terms of content as well as among brands or advertisers, Sunita Rajan, SVP advertising sales, CNN, APAC, told, ETBE. “There is an editorial initiative, as per which we remain committed towards telling compelling stories. It’s not about committing to one or two or […]

If I was given a chance to win the digital consumers who are concerned about their data, I would keep it simple – give them the control of their own data. – Penny Baldwin

Why are there not enough women leaders in marketing and advertising? What should be done to change the ratio? It’s a serious issue across industries. Research has often proven that diversity of perspectives is critical for any business growth. It is in everyone’s interest to make sure they are enough women along the side of others. If […]