Tag Archives: Digital Marketing

‘No Tweet is too small when #WeTweet together’ reflects the power of collectivity.

Building on the success of the top social campaigns on its platform, Twitter has launched its first consumer marketing campaign to speaks directly to young Indians reminding them of their aspirational power to make the world a better place for everyone. The campaign commercial is set around a group of young Indians as they trace the […]

‘No to repetations’, Google Search has announced site diversity change.

If you have ever experienced search results loaded with content from the same site, Google has finally heard you. Google Search has announced site diversity change, which means you usually won’t see more than two listings from the same website in the top results, the company wrote in a tweet. However, if Google’s search algorithm considers results relevant to your search […]

The video on demand platform has launched NextUp for Artists, NextUp Women To Watch and NextUp for Gamers

In a bid to support and encourage the next generation of creators and artists from India, YouTube has opened entries for NextUp 2019, and also announced three new editions this year, NextUp for Artists, NextUp Women To Watch and NextUp for Gamers. YouTube NextUp provides creators’ an opportunity to be mentored by production and channel development experts […]

Influencer campaigns to create awareness, manage reputation and influence the new audience.

Ambit of influencer marketing is growing positively. According to India Influence Report 2019 by Zefmo Media, about 65% marketers and strategists shared that influencer marketing helped in increasing (brand) awareness and recall; 50% of the respondents also agreed that it is effective in managing (brand) reputation and sentiments while 47% feel it is effective in reaching out and […]

The process of hiring being driven from human to technology.

Algorithms are analysing people’s expressions and tone of voice to check for traits such as “confidence” and “happiness” during video interviews. The robotic video assessment software is then used to hire candidates — customer service operators and assistant vice presidents alike — though the process comes with its own set of problems. Axis Bank used algorithm-based […]

Netflix needs to be on top of their game now more than ever.

Content, content and oh shoot! This series just got cancelled. Netflix is facing troubles with respect to content. On one hand, big media houses are pulling out their content and on the other, the video streaming platform is cancelling Netflix Originals. Last year, Netflix started wielding the axe on its original shows. Till date, Marvel’s Iron […]

Youngsters are seeing the ill effects of using social media – addictive and productivity killers

A small but growing number of youngsters are deleting their social media accounts and shying away from installing these apps on their smartphones, even as India emerges as the largest open internet market in the world. Indians downloaded about 4.8 billion applications in the first quarter of 2019, more than any other country in the world, according […]

‘1 Second Strategy’ for creative and media industry

In the old days some people would flip telly channels during commercial breaks. Today smartphone users just skip or block online ads entirely. It’s becoming increasingly harder to capture viewers’ attention online given the overwhelming volume of information and content. Says Moneka Khurana, country manager, Mobile Marketing Association India, “Ever since video became the preferred mode of marketing […]

Influencers: New trend of advertisement on social media

Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of content creators and proliferation of new platforms like TikTok and ShareChat — and could as much as double this year, advertisers and marketers said. Some even expect TikTok, owned by China’s ByteDance, to overtake Instagram in terms of ad spends on influencers by next year. “Influencer spends could go […]

#JCBKiKhudai played well by Dinneout

Social media is an interesting place, it takes minutes to trend a meme or a hashtag. The recent hashtag that has taken over the internet is #JCBKiKhudai. While some are still wondering why this hashtag started trending, Dineout has stated the real reason behind the trending of this unique hashtag. Dineout shared a post around #JCBKiKhudai […]