Tag Archives: digital businesses

Publicis buys Epsilon for over $4 billion in digital push

Publicis Groupe agreed to buy digital marketing firm Epsilon from Alliance Data Systems for $4.4 billion in cash, propelling the French advertising group further beyond a weakening conventional ad business in its biggest takeover yet. Epsilon’s services span loyalty programmes to email marketing and its Conversant unit collects consumer data including transactions, location and web activity. The net purchase […]