Tag Archives: #Customersvalue #products

Understanding the purchase journey and triggers of shoppers is key to winning over the new Indian shopper

The consumer decision journey has evolved from the early days of brand building. Today, most purchase journeys in consumer durable and computing devices category begin when customers want to upgrade their existing product or buy an additional unit, not as a replacement. The purchase journey is becoming more complex with multiple action points under four […]

Customers value a better experience above price and it is expected to surpass both price and product by 2020

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you to adopt – or adapt. PEOPLE This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is […]