Tag Archives: consumer

Consumers are expected to prioritise spending on experience in 2020.

Research firm Kantar recently released the top 10 key trends that will impact the consumer behavior in India in 2020. The trends cover a range of categories including fast moving consumer goods (FMCG), durables, home buying, transportation, loans, infrastructure, online engagements, entertainment, and imported goods among others. While the trends differ across different categories, the over-riding sentiment […]

How do you see your consumer community?

If I got a thousand rupees for every time I heard a brand manager say “We already have a big community of consumers,” I would be a billionaire vacationing in Hawaii. But when a Marketer says ‘I have a Community of 10 lac consumers’, what they actually mean is… “We have captured 10 lac mobile/email addresses […]