Tag Archives: BRATS

Netflix needs to be on top of their game now more than ever.

Content, content and oh shoot! This series just got cancelled. Netflix is facing troubles with respect to content. On one hand, big media houses are pulling out their content and on the other, the video streaming platform is cancelling Netflix Originals. Last year, Netflix started wielding the axe on its original shows. Till date, Marvel’s Iron […]

Youngsters are seeing the ill effects of using social media – addictive and productivity killers

A small but growing number of youngsters are deleting their social media accounts and shying away from installing these apps on their smartphones, even as India emerges as the largest open internet market in the world. Indians downloaded about 4.8 billion applications in the first quarter of 2019, more than any other country in the world, according […]

‘1 Second Strategy’ for creative and media industry

In the old days some people would flip telly channels during commercial breaks. Today smartphone users just skip or block online ads entirely. It’s becoming increasingly harder to capture viewers’ attention online given the overwhelming volume of information and content. Says Moneka Khurana, country manager, Mobile Marketing Association India, “Ever since video became the preferred mode of marketing […]

Influencers: New trend of advertisement on social media

Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of content creators and proliferation of new platforms like TikTok and ShareChat — and could as much as double this year, advertisers and marketers said. Some even expect TikTok, owned by China’s ByteDance, to overtake Instagram in terms of ad spends on influencers by next year. “Influencer spends could go […]

#JCBKiKhudai played well by Dinneout

Social media is an interesting place, it takes minutes to trend a meme or a hashtag. The recent hashtag that has taken over the internet is #JCBKiKhudai. While some are still wondering why this hashtag started trending, Dineout has stated the real reason behind the trending of this unique hashtag. Dineout shared a post around #JCBKiKhudai […]

Another beverage foray by Second Nature, in Delhi, Bangalore and Hyderabad

Second Nature is all set to go to Delhi, Bangalore and Hyderabad. A homegrown fruit and vegetable brand from Freshtrop Ltd., is all set to grow in the next few months. The brand has already a presence in Pune, Nashik and Mumbai. Incepted in 2018 in the cold-extracted juice segment, according to the company, this move reflects the robust […]

Amazon.com Inc is developing a voice-activated wearable device to recognize human emotions.

Amazon.com Inc is developing a voice-activated wearable device that can recognise human emotions. The wrist-worn gadget is described as a health and wellness product in internal documents reviewed by Bloomberg. It’s a collaboration between Lab126, the hardware development group behind Amazon’s Fire phone and Echo smart speaker, and the Alexa voice software team. Designed to work with a […]

Worldwide brands on board with ajio

Just weeks after pulling out all international labels that it sells in India from online marketplaces of Flipkart and Amazon, Reliance Retail is adding more international brands on its own e-commerce portal Ajio.com under a bridge-to-luxury category called Ajio Gold, two people familiar with the development said. “Eventually all bridge-to-luxury brands sold by Reliance Brands will be hosted by Ajio […]

‘Aayega to Modi Hi!’, exhibits essentials for marketing and communications handbook

‘Aayega to Modi Hi!’ This statement became viciously viral and trended as one of the most successful punch lines that any advertising copywriter could have created. It was far superior to the multiple slogans that dominated Narendra Modi’s advertising onslaught during the just concluded elections, including ‘#Main Bhi Chowkidar’, ‘#Kahathakinahin’. Ayega to Modi He, best describes the single […]

Justin Bieber partnering with YouTube for a “top secret” project which is set to debut next year.

Los Angeles, Pop singer Justin Bieber has partnered with video streaming website YouTube for a “top secret” project which is set to debut next year. The details about the yet-to-be-titled project have been under wraps. The YouTube project will be somewhat of a homecoming for Bieber because the streaming video site is where he got his start, reports […]