Tag Archives: BRATS

Brand in COVID World

WERE YOU ABLE TO GROW YOUR BRAND/BRAND VALUE DURING AND POST COVID-19. IF NOT, LOOK AT THESE TIPS…. Hello Guys,Last evening, I attended a webinar on BRAND IN COVID WORLD. The speaker was ABHISHANK BABBAR, who works as Associate Director for Genesis BCW. According to the speaker, “COVID 19 IS NOT JUST A TEMPORARY DISRUPTION, […]

Unilever will not advertise in or sponsor films where the intended audience is primarily children.

Leading consumer goods giant Unilever, has come up with new principles on marketing and advertising its foods and beverages to children. The company will not direct any marketing communications to children aged under 12 not direct any marketing or point of sale communications to children under 6 years of age. The multinational company will stop marketing, advertising its foods and beverages and the […]

Renaming a brand can change the game.

What do Google, Best Buy, Nike, Netflix, Accenture, and Apple Inc. have in common? The answer: All these companies had a different name when they were founded. Google’s earliest name was BackRub. Sound of Music became Best Buy. Blue Ribbon Sports was rechristened as Nike. Accenture was called Arthur Andersen. Apple Inc. was Apple Computers. It is, in […]

Consumers are expected to prioritise spending on experience in 2020.

Research firm Kantar recently released the top 10 key trends that will impact the consumer behavior in India in 2020. The trends cover a range of categories including fast moving consumer goods (FMCG), durables, home buying, transportation, loans, infrastructure, online engagements, entertainment, and imported goods among others. While the trends differ across different categories, the over-riding sentiment […]

2020 brings similar challenges for brands as picking the right education path does for students

We are through the second month(almost), and a lot of us have bid goodbye to our resolutions. While we still look forward to 2020 being better than it has been and a completely new decade, I can’t help but think about the phone call I had with my niece who is 16. Seeking career guidance […]

Ad industry needs a mix of top business-school skills for strategic insights and creative abilities

It was the year 1965, when Mumbai was called Bombay and advertising was becoming a sough-after profession. 29-year-old Kersy Katrak returned from London with the idea of setting up an ad agency. During his time aboard, Katrak read liberally about the Western ad businesses, and when he returned home he wanted his agency to be styled like […]

Video advertising will offer authentic opportunities for calls-to-action

Video advertising

Video content is becoming (if it already hasn’t) the dominant force in online communication. The video product has seen a world of refinement ever since it came to existence. Online videos are changing the way how audiences are engaging with the content and brands. Therefore, advertising too has found a new focal point in video content for […]

Govt. to award “Best Media Coverage of Yoga in Newspapers”.

Thirty media houses will be conferred awards by Union Minister of Information and Broadcasting Prakash Javadekar in recognition of their contributions in spreading the message of yoga. Thirty awards under three categories will be conferred to the media houses at the first ‘Antarrashtriya Yoga Diwas Media Samman’ on January 7 here, according to a statement from the I&B ministry. Eleven awards will […]

78% of companies admit that hiring & retaining has become difficult compared to the previous year.

With the workforce transformed significantly over the last decade, a study has revealed that hiring is no more about recruitment but about attracting as there are increasing number of dropouts, and attrition rate has peaked beyond 22 per cent. About 78 per cent of companies in a survey admit that hiring and retaining has become more difficult […]

Is face value selling your brand?

Celebrity branding has become a trend. In fact, branding has evolved from a single celebrity ambassador to multiple celebrities endorsing the same brand. For example, the advertising campaigns of Asian Paints features Ranbir Kapoor and Deepika Padukone, Make My Trip has roped in Ranveer Singh and Alia Bhatt, Manyavar has roped in Virat Kohli and Anushka […]