Tag Archives: brands

Brands need to offer unique experiences to increase sales.

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in their minds for longer periods […]

Understanding the purchase journey and triggers of shoppers is key to winning over the new Indian shopper

The consumer decision journey has evolved from the early days of brand building. Today, most purchase journeys in consumer durable and computing devices category begin when customers want to upgrade their existing product or buy an additional unit, not as a replacement. The purchase journey is becoming more complex with multiple action points under four […]

How brands are using social issues as a means to create buzz.

Propagating a social cause in campaigns seems to be the one and only way for brands to reach out to consumers. However, the question that arises is that how true brands are to these issues they rally behind.In fact, is a brand allowed to even take a stand? According to Colleen DeCourcy, co-president and chief creative […]

Brands evolving from storytelling to storyliving.

In an arena where brands and marketers have forever emphasized on the importance of storytelling, ‘storyliving’ is touted to be the next most important phase in the life of a brand. Under ‘storyliving’ consumers experience brand narrative, Younghee Lee, global chief marketing officer, Samsung and Susan Buckner Rose, product marketing director, Instagram, said. The duo spoke on the topic, […]