Tag Archives: #brand #Marketing #CEX #CRM

FMCG firms are launching a range of detergents targeting the millennials.

The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]

Understanding the purchase journey and triggers of shoppers is key to winning over the new Indian shopper

The consumer decision journey has evolved from the early days of brand building. Today, most purchase journeys in consumer durable and computing devices category begin when customers want to upgrade their existing product or buy an additional unit, not as a replacement. The purchase journey is becoming more complex with multiple action points under four […]

Young leaders acknowledge social media to build personal brands.

Young leaders have found a powerful partner in social media — from finding business partners via a tweet to mentoring and managing work on Whatsapp — and are fast becoming influencers themselves. Social media brings out a humane, authentic side to business, these young leaders say. “Social platforms provide a great opportunity for leaders to not just […]

Great companies don’t sell. They brand.

When was the last time you received an advertisement to buy an apple product? Apple is more than iPhone & Mac. Nescafe is more than coffee. Nike is more than its shoes. Coca-Cola is more than just a soda. It’s all about creating experiences and feelings for them. Now, that’s branding. In your marketing efforts to convert or create an experience, the […]

The video on demand platform has launched NextUp for Artists, NextUp Women To Watch and NextUp for Gamers

In a bid to support and encourage the next generation of creators and artists from India, YouTube has opened entries for NextUp 2019, and also announced three new editions this year, NextUp for Artists, NextUp Women To Watch and NextUp for Gamers. YouTube NextUp provides creators’ an opportunity to be mentored by production and channel development experts […]

Influencer campaigns to create awareness, manage reputation and influence the new audience.

Ambit of influencer marketing is growing positively. According to India Influence Report 2019 by Zefmo Media, about 65% marketers and strategists shared that influencer marketing helped in increasing (brand) awareness and recall; 50% of the respondents also agreed that it is effective in managing (brand) reputation and sentiments while 47% feel it is effective in reaching out and […]

‘1 Second Strategy’ for creative and media industry

In the old days some people would flip telly channels during commercial breaks. Today smartphone users just skip or block online ads entirely. It’s becoming increasingly harder to capture viewers’ attention online given the overwhelming volume of information and content. Says Moneka Khurana, country manager, Mobile Marketing Association India, “Ever since video became the preferred mode of marketing […]

#JCBKiKhudai played well by Dinneout

Social media is an interesting place, it takes minutes to trend a meme or a hashtag. The recent hashtag that has taken over the internet is #JCBKiKhudai. While some are still wondering why this hashtag started trending, Dineout has stated the real reason behind the trending of this unique hashtag. Dineout shared a post around #JCBKiKhudai […]

‘Aayega to Modi Hi!’, exhibits essentials for marketing and communications handbook

‘Aayega to Modi Hi!’ This statement became viciously viral and trended as one of the most successful punch lines that any advertising copywriter could have created. It was far superior to the multiple slogans that dominated Narendra Modi’s advertising onslaught during the just concluded elections, including ‘#Main Bhi Chowkidar’, ‘#Kahathakinahin’. Ayega to Modi He, best describes the single […]

Thums up looks to transcend Indian boundaries to enter other South West Asian markets this summer.

Continuing with the same ‘toofani’ image, home-grown cola brand, Thums Up Charged has released a new summer campaign featuring Ranveer Singh, Mahesh Babu and Diva Dhawan that takes its #TakeCharge series to the next level. Shrenik Dasani, vice president – sparkling category, Coca-Cola India and South West Asia told ETBE that broader objective of the campaign is to support Thums […]