Tag Archives: brand india

Is face value selling your brand?

Celebrity branding has become a trend. In fact, branding has evolved from a single celebrity ambassador to multiple celebrities endorsing the same brand. For example, the advertising campaigns of Asian Paints features Ranbir Kapoor and Deepika Padukone, Make My Trip has roped in Ranveer Singh and Alia Bhatt, Manyavar has roped in Virat Kohli and Anushka […]

What’s the need of the hour for ‘Brand India’?

According to Varun Duggirala, co-founder and content chief, The Glitch, Brand India needs a singular narrative that focuses on three important pillars – diversity, openness and opportunity. “These three pillars need to spread across all sectors, so while each individual industry/focal area have their own narratives that are all built from a central set of values that […]