Tag Archives: AI

Loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.

AI

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on a new meaning, driven by the data revolution and how ‘we’ in the loyalty and […]