It was the year 1965, when Mumbai was called Bombay and advertising was becoming a sough-after profession. 29-year-old Kersy Katrak returned from London with the idea of setting up an ad agency. During his time aboard, Katrak read liberally about the Western ad businesses, and when he returned home he wanted his agency to be styled like […]
Tag Archives: advertising
19
Feb
Feb
Celebrity branding has become a trend. In fact, branding has evolved from a single celebrity ambassador to multiple celebrities endorsing the same brand. For example, the advertising campaigns of Asian Paints features Ranbir Kapoor and Deepika Padukone, Make My Trip has roped in Ranveer Singh and Alia Bhatt, Manyavar has roped in Virat Kohli and Anushka […]
Story
Marketers should be looking at the brand-building potential across both display and search ads.
18
Feb
Feb
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median […]
28
Jan
Jan
Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT […]
10
Jan
Jan
The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]
03
Jan
Jan
Mobile advertising in India has been making major inroads in the past couple of years and 70% of mobile phone users agree that they were influenced in their buying decisions after seeing a video or a text ad, according to a survey. The survey by MoMAGIC invested platform mChamp on Mobile Advertising Trends in India was conducted for over a period of […]