Tag Archives: ads

Is it fair to target digital job ads based on gender and age?

Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]

How an agency can conceptualise effective native advertising?

Native advertising is a great way to break the clutter by camouflaging curated content so that it doesn’t seem like an ad which is very assertive. It is a great tactic to provide consumers with effective ads. Players like Taboola are pioneers in conceptualizing intriguing native advertising. We take a look at brands that have […]