Tag Archives: ad

Video advertising will offer authentic opportunities for calls-to-action

Video advertising

Video content is becoming (if it already hasn’t) the dominant force in online communication. The video product has seen a world of refinement ever since it came to existence. Online videos are changing the way how audiences are engaging with the content and brands. Therefore, advertising too has found a new focal point in video content for […]

Industry’s changing directions, transformation of an ad ecosystem to a marketing ecosystem

In, on and around the Palais des Festivals in Cannes this year, expensive space has been occupied by companies like AccentureInteractive, IBM, Deloitte, Nielsen and Verizon Media (owners of brands like yahoo and AOL). It was clear who won the battle of the billboards, as creative agency chiefs found shade under these giant hoardings. Deloitte sort of […]