Putting human insights at the core of their solutions wins for the OMD media duties for 91springboard.

OMD India on Thursday announced that the agency has won media duties for 91springboard, the co-working space brand. The account was won post a multi-agency pitch.

91springboard will now work closely with OMD India on achieving its business objectives of expanding capacity in the next three years and driving further expansion across India.

Ali Mirza, chief marketing officer at 91springboard said, “In a world where technology is increasingly taking precedence over everything else, OMD stood head and shoulders above the rest in understanding that people come first – a value that 91springboard strongly believes in. From the first conversation to the final presentation, it was obvious that the team put human insights at the core of their solutions; they certainly demonstrated their technology capabilities and infrastructure, but added a unique human element to their approach. We are delighted to partner with them and look forward to the team’s valuable contribution in continuing our success story.”

According to Priti Murthy, CEO of OMD India, 91springboard and OMD share a similar ethos, “in the way we value our customers, so it was a very natural and complementary partnership that emerged between us during the review process.”

“We look forward to working closely with them on unlocking new communications solutions that are deeply rooted in human insights, effectively driving better decisions, faster for their business as they continue to grow and expand across India,” Murthy added.

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