In a bid to provide total lifestyle solutions to its customers, Panasonic India, has recently launched a new marketing campaign ‘AspiretoMore’ for its range of premium home appliances. Through this campaign, Panasonic, with its range of premium consumer appliances aims to create an undefined aspiration for the ‘lifestyle we all desire’. Setting new standards for quality lifestyle products, the campaign highlights the role of Panasonic in enhancing the lives of people across India, by enabling them to make the most of everyday with its cutting-edge home appliances.
The new TVCs premiering across television and digital platforms focus on GECs, HD, news & movie channels such as Star Plus, Sony, Movies Ok, Times Now, CNN News 18, Zee Bangla, Kolkata TV among others.
The regional outreach includes southern and eastern Indian market. The TVC positions and promotes Panasonic at the forefront of innovation, actively engaged in developing new home appliances comprising AC, refrigerators, washing machine, air purifiers, kitchen appliances and beauty products from their unique perspective, so that consumers can feel that aspiration, and feel moved by their appliances, even in today’s world.