Social media is an interesting place, it takes minutes to trend a meme or a hashtag. The recent hashtag that has taken over the internet is #JCBKiKhudai.
While some are still wondering why this hashtag started trending, Dineout has stated the real reason behind the trending of this unique hashtag.
Dineout shared a post around #JCBKiKhudai but in a more foodilicious way.
The brand posted saying “The real reason why India is drooling over #JCBKiKhudai”, states JCB as ‘JabChahoBiryani’ linking hashtag to the biryani which is also one of the main cuisines during EID.
Just like #JCBkiKhudai went viral, Dineout’s post was an instant hit on Instagram, Facebook and Twitter. The post received appreciation from several Biryani lovers across the country who shared their unconditional love for biryani on the post.
It should be noted that ETBrandEquity is owned by Times Internet Limited which also owns Dineout