For YouTube, India is the largest and fastest growing audience, the video streaming service’s CEO Susan Wojcicki said on Tuesday.
ComScore data suggests that YouTube has more than 265 million monthly active users in India.
“India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information. It is this incredible variety of content combined with the growing reach that makes YouTube a perfect platform for brands to drive personalised engagement,” Wojcicki said.
She also shared that in the last one year, YouTube’s consumption on mobile has increased to 85%, with 60% of the watch time coming from outside of the six largest metros in India.
Today, more than 1,200 Indian creators have crossed the one million subscribers mark, while five years ago, there were only two creators with a million subscribers.
Talking about how YouTube can be the secret weapon in every Indian marketer’s arsenal, Mark Patterson, CEO, GroupM Asia Pacific, said, “User behaviour has shifted massively to mobile video and therein lies the opportunity for marketers today. With the growth of YouTube in India, it is an amazing time to be a marketer; as you can do full-funnel growth, creative storytelling and cross-channel planning easily. It is no wonder GroupM is the largest buyer of YouTube in this market.”