Hotstar, the video streaming platform owned by Disney, has registered a record viewership of 267 million in the first three weeks of the ongoing 12th season of the Indian Premier League (IPL).
Incidentally, the viewership of entire season last year was 202 million on Hotstar.
Hotstar also said that it has set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore versus Mumbai Indians match on March 28th, breaking its own previous record of 11.2 million concurrent viewers who watched the India versus New Zealand T20 match.
Hotstar also said that it has witnessed a 2x growth in watch time over the same period last year.
Varun Narang, chief product officer, Hotstar, said, “The remarkable rate at which the viewership has grown over the years is testament to the audience pull that IPL enjoys. On the back of this, Hotstar continues to break records by raising the bar in reinventing the sporting experience for millions of Indians. These staggering numbers in just three weeks signify the platform’s immense reach and scale, as well as our technological ability to deliver an uninterrupted, immersive cricket watching experience for consumers.”
The platform has rolled out a social cricket-watching experience this season by giving viewers the opportunity to invite their friends and family to the platform, watch the matches, and participate in the Watch ‘N Play game together.
Fans can compete and see where they stand against their friends and family through the new social leaderboard.