The campaign starts on 8th April 2019 and will go on till 25th May 2019. The participants will go through some rigorous process and training and will be selected and appointed as ‘chief tasting officers’ (CTOs) at Havmor’s manufacturing facility at Naroda, Ahmedabad. This time Havmor has roped in one of the youngest and most innovative chef, Saransh Goila, who will be involved with this activity working closely with the CTOs to mentor and guide them to be the finest ice cream connoisseurs in India.
The Coolest Summer Job offers foodies & ice-cream lovers from all over the country to visit the Havmor factory and help the brand in developing new and innovative flavours. This is one such opportunity where you would get paid for having a coolest job of tasting the ice-creams. Like any other summer job, applications are accepted and reviewed in order to find the best fit for the title of Havmor’s ‘Chief Tasting Officers’.
Commenting on this fun and beneficial approach towards millennials, Vincent Noronha, VP marketing, Havmor Ice Cream said, “We are very excited and happy to launch our third edition of the Coolest Summer Job campaign. We have received remarkable response from the youth in the last two seasons and we are hoping to receive even better this summer. This time it’s going to be bigger and yummier. In our previous seasons we had selected five winners, but this time we will have ten winners. Our aim is to provide a platform for the youngsters which will make them think, learn, invent and work together. Through them, it helps us to understand the young and innovative minds, create some innovative tastes that our consumers are looking for.”
Commenting on his association with Havmor, Chef Saransh Goila said, “I am glad to be part of Havmor’s Coolest Summer Job 2019. I am looking forward to work and exchange ideas with the young ice cream lovers. I still remember about my first job at The Leela in Bangalore which has been a great learning experience for me. The first opportunity is always a memorable one and I am sure the winners will get an opportunity to work with the best in ice cream industry and learn experience which they can use later in their respective lives.”
Last year, the winners invented new ice-cream flavors which are available across the country. In previous seasons, they invented and introduced flavours such as the Chai Biscuit, Jal Jeera, Mojito, Rose Petal Punch, Fruit Custard and Fruit Punch.
#TheCoolestSummerJob campaign offers its winners a three-day tour at Havmor manufacturing facility, which includes meeting and greeting with senior management of the company, sessions with tasting experts and understanding the technological know-how of ice cream making process. The key role of CTOs will be tasting various ice cream flavors and inventing new ones that will appeal to the Indian palate.