Leo Burnett has announced that executive chairman Mark Tutssel will retire after 34 years with the company.
After a career as a leading creative director who helped drive Leo Burnett as a top agency, Tutssel will leave in June after aiding the transition process. He will work with Nick Law, chief creative officer of Publicis Groupe, and the Leo Burnett Global Creative Council, to aid its evolution.
Law said: “Mark is a legend and a close personal friend. The body of work that he has presided over is second to none. His impact on the industry and his leadership of one of the world’s great creative agencies cannot be overstated. It will be a privilege to spend the coming months with him making sure that we extend and build on his vision for Leo.
“I’m confident that the talent and tenacity of Leo Burnett’s creative leadership will continue to help grow our client’s business.”
Tutssel was appointed as global chief creative officer in 2006 and has since created campaigns for Samsung, McDonald’s, P&G and Coca-Cola.
On his departure, Tutssel said: “Over the last 13 years, it has been a tremendous honour and responsibility to lead Leo Burnett Worldwide creatively. The industry is experiencing unprecedented change, and it seems like the right moment to turn the page to the next chapter of my life. I will leave Leo Burnett with the greatest pride and love for its people and their commitment to the power of creativity. It has fueled me as well as many fortunate brands over the years and I am grateful.”
Publicis Groupe chief executive Arthur Sadoun praised Tutssel’s “passion and ambition in creativity” in tribute to the creative veteran.