Over 12 years of experience in brand management and marketing in financial services sector.
Vikram has a good eye for consumer insights, understanding of various media and excellent people skills. A focus on execution has helped me launch many successful campaigns and customer engagement initiatives across Banking, FMCG, Real Estate, and Pharma industries.
Vikram develop’s brand strategy, plan annual budgets, handle mass media campaigns and manage the brand’s presence on social media including content marketing strategy on YouTube and LinkedIn.
He has been a part of the brand’s journey and managed the brand positioning for ICICI. He has led ‘khayaal aapka’ and ‘Ready For You, Ready For Tomorrow’ corporate marketing campaigns for ICICI Bank along with managing endorsement deals with celebrities.
Specialties and Interests: Communication development, Brand Strategy, Brand Management, Mass Media, Digital Marketing, Integrated Marketing, Social Media, Consumer Insights, User Experience & Design [UX/UI].