Mr. Sarthak Seth is currently Vice President and Chief Marketing Officer (CMO) at Tata Realty and Infrastructure and previously was working as CMO at Panasonic and was also leading the Sanyo Business vertical as Business Chief.
An astute professional, avid marketer and an aspiring global leader; Sarthak, an alumni of UCLA Anderson School of Management & NUS Business School; holds an MBA in Marketing & Finance. With 16+ years of experience he specializes in brand strategy, creation & developing markets, consumer insights, product management, visibility strategies and has been instrumental in conceiving, designing and implementing product and marketing initiatives for global brands viz. Panasonic, LG Electronics, Indian Hotels Co Ltd. in India & South Asian markets.
A top performer all throughout, Sarthak at a young age of 33 went on to head the Brand & Marketing Communications division and simultaneously heading the Panasonic’s Exclusive Sales Channel too. In 2016, he spearheaded the re-introduction of Brand Sanyo in India as a part of special initiative (an ecommerce Greenfield strategy) by Panasonic whereby building and developing the full marketing mix: from product to brand performance, CRM, analytics, communications, partnerships and scaling marketing operations.
His unparalleled approaches towards marketing led Panasonic won many honors and even register in Guinness World Records in 2012. In 2013, he received Young Achiever of the Year @ 4th CMO Asia in Singapore and also has been felicitated by some of the leading bodies in the field of Brand & Marketing including International Advertising Association (IAA), WOW Awards, and EEMA toward his contribution.
He was inducted in the Top 100 Marketing Leaders (2015) listing issued by World Brand Congress and featured in India’s Greatest CMO’s (2016 -2017) listing by Asia One; in 2018 he also featured in “The A List” of most influential marketers issued by Campaign India & WION.