Sandipan is the F&B Industry’s besotted brand booster. In love with this industry since time immemorial, Sandipan has been credited with boosting the brand equity and profitability of every single brand he has been associated with, over his last 22 brand boosting years across multinationals like Groupe Lactalis , Electrolux, Ruchi Soya, Tiffany Foods, Mother Dairy, TATA, MTR Foods amongst others spread across the world! A seasoned-pun intended– branding and marketing veteran with an inimitable background in marketing and finance, Sandipan is the industry’s go-to expert for building brands and boosting business-as he enables organizations to turn around ailing brands, boost profitable ones, make P&L sheets happier by drawing and implementing his invincible marketing wisdom and his innate cognizance of the adage that ‘Every brand’s journey to one’s heart is only via the common man’s stomach.’
A truly global marketing maverick, Sandipan synergizes his passion for all things food and branding in building billion dollar brands with a global food-print. As the Marketing Director and Member of CODIV India for World’s largest French Dairy Organisation Groupe Lactalis , Sandipan has launched International Global Brands like President , Galbani, Lactel and also boosted the brand performance by clocking a stupendous market growth within his first year at Lactalis India . Under his brand stewardship, Sandipan has also been accredited with spearheading the historical business transformation of branded Fresh Milk and dairy food business of Lactalis India, by evolving the business strategy from commodity oriented modus operandi to a branded product format.
A laudable legacy which boasts of rich national and international lineage across brands like Nutrela ( Ruchi Soya Industries ), MTR Foods, Tata Chemicals, Mother Dairy, Dhara and Safal, Electrolux and Tiffany Foods before returning to the Indian giant Ruchi Soya Industries Ltd, Schmitten Chocolates and now with Lactalis India is what Sandipan calls his humble learning curve. Having spent close to two decades in strategic brand management, marketing and business management, it’s only befitting to have built an enviable portfolio of professional achievements globally acknowledged via international awards and recognition. Sandipan’s marketing genius has been celebrated by honouring him with over a dozen such accolades; some of which are the iconic Best Marketer Award 2004 by the Business Today Group, Brand Leader Award 2009,F.A.M.E. (Fabulous in Marketing Excellence) 2011 by Asian Leadership Awards, India’s Greatest Corporate Leader 2012, Marketing Professional of the Year by Golden Globe Tigers Award 2013 and has been recently hailed as one of the Top 50 CMOs in India by CMO Council in 2014.
Sandipan is often quoted in leading Indian business publications like The Economic Times, Business Standard, Financial Times as well as popular marketing publications like IMPACT, AFAQS, Paul Writer, Exchange4Media etc. He also takes his brilliant marketing acumen to industry forums such as IMAAI, Exchange 4 Media, Afaqs, Jury for Golden Envies, Outdoor Advertising Awards 2014, Indian Marketing Awards 2014 and also CMO Asia where he inspires the marketing fraternity with his tenacious dedication towards empowering profitable brands to become global power brands.