Sakshi Chadha

A consummate senior Marketing professional with a career spanning over a decade, Sakshi has been instrumental in creating, managing and driving brand equity and salience for diverse consumer brands across categories in E-commerce, Retail, Telecom, Financial Services, Technology and more.

Her core expertise lies in areas of Brand Strategy & Management, Digital Marketing, Consumer Engagement, Brand Properties & Innovations, PR & Corporate Communications and Retail Marketing. She is currently leading Marketing, Communications & Customer Engagement at PAYBACK, India’s largest multi-brand loyalty program. At PAYBACK she leads strategic brand planning and is responsible for driving brand health, relevance and imagery through integrated marketing efforts with focus on driving key consumer engagement metrics. As part of her role she has leveraged deep understanding of new age digital platforms coupled with data driven marketing strategies to create integrated customer journeys that helped generate demand and grow business pipeline with efficient return on investments.

Prior to PAYBACK she has worked in marketing functions across leading brands like Ritu Kumar, HDFC Bank, Aircel, Modicare and more. A travel enthusiast with a passion for books and art, she loves exploring new places or catching up on her reading in her free time.

She has been recognized as the Most Influential Marketing Technology Leader in 2016 & Most Talented Marketing Professional in 2014 by World Marketing Congress & CMO Asia. She has also been invited & appeared as a speaker at CMS Asia 2018, IAMAI DC 2018, DMAsia Unwind 2018 as well as being on the Jury for CMO Choice Awards & ECHO Awards held by DMAsia.

This entry was posted in . Bookmark the permalink.