Rasika Tognatta

Key Responsibilities @ Turner :
 Grow Touchpoints & Fan Engagement across platforms, for all Turner brands
in the region (Cartoon Network, Pogo, HBO & Warner Bros)
 Support Sales through impactful brand solutions & client integrations in
marketing & digital campaigns
 Assist Linear & Non Linear teams to fulfill Affiliate requirements
Career Profile :
 18+ years of cross industry experience in sales & marketing, primarily in the
media and entertainment industry
 Expertise in reaching out to a cross section of audience demographics, from
2-40years, through brands like CN, Pogo, Radio Mirchi, HBO & WB
 Proficiency in leveraging innovations across digital platforms
 Key Awards : 2015 Promax Asia – Most Innovative use of Digital,
2015 Sparks Awards, Asia – Best Media Solution, Social Media & Best
Engagement Strategy,
2017 Promax Asia – Best Integrated Marketing Campaign
Previous Employers :
 Radio Mirchi (leading private FM player from the Times of India group)
Tenure : February 2002 – August 2008
Part of the network’s launch team, joined as Sales Manager.
Grew into various roles across key markets, culminating to Station Director,
responsible for setting up the new profit centre and meet the business
objectives in terms of revenue & listenership

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